We've been doing a few photoshoots recently some of our brand new stock but also some of the older designs you know and love. Since we opened our ASOS Boutique we've had to re-think the way we do our photography. We still like to have a great flat image of each design but ASOS Marketplace have strict guidelines and all items submitted to their site must be outside, street-style photography. This means that each item must be photographed clearly on a model outside - for both boys and girls.
In the past we've done shoots inside at Afflecks, occasional ones outside or relied on guest photographers so it seems like a lot of extra work for us to organise and take shoots ourselves of every single design - we make so many! But actually the results have been pretty amazing - what a difference to use outside natural light rather than rely on flashes which produce images that need colour correcting. I feel like a good photographer all of a sudden (but maybe my skills are just improving with practise) and I'm really happy with all the photographs - A big thank you to all our models who are also so talented themselves!!
Firstly was Lucas McDonald who we caught on his bike in the Northern Quarter (check out his Menikmati Fashion Label - his designs will soon be available online and in Cindy's House, Afflecks.
Jake Powell and Lauren Powell did some modelling for us in Blackpool and as well as the product shots we managed to get some more "arty" shots on 35mm film. As well as being full-time degree students at Blackpool they also have a card and gift brand called The Crafty Badger. And Jake is also in a band called The Colours who are playing around the North West - talented and busy!!!
Next up was Ruari Spence who has been a Me&Yu customer for years. He's just starting his degree in Fashion Promotion at Manchester Metropolitan - good luck Ruari!
And to come we've a girls shoot tomorrow with Marine Bezault who just graduated from UCLAN in Preston - can't wait!!
With more NEW DESIGNS on the rails by the weekend we'll have to get snap happy again soon. It's such an exciting time to see all our new designs on actual people rather than the plain "flats". And we have some artistic photoshoots from guest photographers scheduled for the next few weeks its looking like Me&Yu will be having a photo make-over!